About me
Solution-driven professional excelling in a highly collaborative work environment. Intuitive individual with the ability to respond to challenges creatively by designing, developing solutions and building web applications that are closely aligned with the customer. Skilled in resolving customer reported issues and addressing bugs. Proficient in collaborating cross functionally to address challenges and define business requirements to create innovative solutions to complex business challenges. Strong communication, analytical, and problem solving skills.
Skills
Competencies
- User-Centered Design
- Web & Mobile Design
- Heuristic Evaluation
- Usability Testing and Reporting
- Wireframes/Prototypes
- User Research
- Journey Mapping
- Customer Focused
Tools
- Sketch
- Adobe Creative Suite
- Invision Studio
- Figma
- AfterEffect
- Keynote
- Visual Studio
- Magento CMS, WordPress
Design/Programming
- Design Stratergy
- Story Boarding
- Email Template design
- HTML, CSS, SASS, LESS, Javascript
- Agile and Scrum
- GIT, JIRA
Work history
UX/UI Developer
Conn's HomePlus
Develop project prototypes and maintain optimal workflow to ensure deliverables are met on time and in budget. Collaborate cross functionally to create enhance user experiences that facilitate sales and user engagement. Design and oversee tests to resolve test display and functional issues across platforms, browsers, and devices to maximize user experience while meeting business goals and objectives.
- Managing prototypes, wireframes, style guides and design templates across all conns digital properties.
- Redesigned and launched the Conns.com site, thus increasing credit application conversion rate and driving sales through enhanced customer experience.
- Led the revamp of credit application flow which lowered the exit rate by ~40% and increased bounce rate by ~50% for credit pre-approvals.
- Directed redesign for 2-steps checkout process for the site to make it simple and intuitive, boosted business revenue by ~25%.
- Designed and developed the online fulfillment project which established open to buy call online for conn’s credit, reduced business expenses by almost 25%.
- Created a seamless payment portal for all credit customers which led to increase in auto pay enrollments by 18% and a significant reduction in payment defaults.
- Worked on Magento 2 CMS migration project for site, designed product modules to enhance the performance and user experience.
- Managing on-site and off-shore teams for on-time deployment and task tracking.
- Handling projects from requirement gathering through design process and KT sessions with Dev and QA team for successful implementation while meeting business objectives.
- Working closely with marketing team to make widgets, email templates, different modules/templates for site and manage delivery of Web content.
- Assisting SEO Manager to build pages and improve design for better search visibility, site optimization and enhanced customer experience.
- Designing and developing Product Listing pages, Product detail pages and standalone CMS pages via Magento Page builder.
- Conducting unit testing to deliver optimal browser functionality and uniform customer experience for different test-cases using BrowserStack, Sauce Labs and Perfecto.
- Organizing Sprints, Tasks and Bugs between teams.
- Clear and timely communication of project updates to business stakeholders, and team members.
FrontEnd Developer
what.it.is
- Built Custom, fully responsive + interactive Wordpress themes, Marketing sites, email templates, and mobile/web apps using clean and semantic code written in HTML5, Sass, Javascript, and PHP.
- Responsible for the development and maintenance of existing client sites and managing UI development.
- Daily tasks included working with the design team to create user friendly web experiences, test display and functional issues across all modern browsers and devices, and using Git for version control and collaborating with dev team through Github.
My Projects
Benjamin Slade
Partner + Creative Director at what.it.is
"Shreya came to what.it.is out of Grad School and very quickly ramped into work across a variety of platforms and frameworks. While at what.it.is she contributed to new builds, feature releases and maintenance for hybrid native apps leveraging Angular and Ionic, custom Wordpress sites, as well as large-scale marketing websites and web-apps with a mix of integrated technologies such as Contentful, Directus, Algolia, and more. Shreya has a strong foundation object-oriented programming is a fast learner, and someone who brings a really great energy and commitment to everything she does."
Adam Rasmus
Partner + Creative Director at what.it.is
"Shreya is a hard worker, a fast learner, and a team player. She was a valuable member of our development team, especially with her mix of back-end knowledge and commitment to creating a great user experience on the front end. I highly recommend her to other organizations."